Who We Are In 1983, Animal was founded with the birth of Animal Pak, the venerable training “pack” that started it all. Born from the needs and desires of pro bodybuilders, Animal has grown prodigiously over the decades. Today, Animal has stood the test of time and been proven in the trenches day in and day out. The name stands for trust, integrity and a no nonsense approach to the game. What Animal Fury® Is Rock solid. No, we ain’t talking about the thick slabs of meat that hang from your frame – those are easy to see, simple to assess. We’re talking about your joints, bones, ligaments and other support structures that make lifting possible… The stuff you take for granted, what you can’t see but can definitely feel when there’s a problem. All too often, lifters focus only on building strength without thinking twice about the underlying support structure. Truth is, you are only as strong as your weakest link. If your weakest link are your joints, then you increase the risk of injury and that means you’re out of the game.